22 U.S.C. § 2732a — Avoiding duplication of programs and ef-

Page 1167 TITLE 22—FOREIGN RELATIONS AND INTERCOURSE § 2732b (B) develop and articulate long-term meas- urable objectives for United States public di- plomacy. (c) Objectives The strategy developed pursuant to subsection (b) shall include public diplomacy efforts tar- geting developed and developing countries and select and general audiences, using appropriate media to properly explain the foreign policy of the United States to the governments and popu- lations of such countries, with the objectives of increasing support for United States policies and providing news and information. The Sec- retary shall, through the most effective mecha- nisms, counter misinformation and propaganda concerning the United States. The Secretary shall continue to articulate the importance of freedom, democracy, and human rights as funda- mental principles underlying United States for- eign policy goals. (d) Identification of United States foreign assist- ance In cooperation with the United States Agency for International Development (USAID) and other public and private assistance organiza- tions and agencies, the Secretary should ensure that information relating to foreign assistance provided by the United States, nongovernmental organizations, and private entities of the United States is disseminated widely, and particularly, to the extent practicable, within countries and regions that receive such assistance. The Sec- retary should ensure that, to the extent prac- ticable, projects funded by USAID not involving commodities, including projects implemented by private voluntary organizations, are identified as provided by the people of the United States. (Aug. 1, 1956, ch. 841, title I, § 60, as added Pub. L. 108–458, title VII, § 7109(a), Dec. 17, 2004, 118 Stat. 3792.) Statutory Notes and Related Subsidiaries CHANGE OF NAME Broadcasting Board of Governors renamed United States Agency for Global Media pursuant to section 6204(a)(21) of this title. The renaming was effectuated by notice to congressional appropriations committees dated May 24, 2018, and became effective Aug. 22, 2018. PUBLIC DIPLOMACY OUTREACH Pub. L. 118–31, div. F, title LXVI, § 6601, Dec. 22, 2023, 137 Stat. 1010, provided that: ‘‘(a) COORDINATION OF RESOURCES.—The Adminis- trator of the United States Agency for International Development and the Secretary [of State] shall direct public affairs sections at United States embassies and USAID Mission Program Officers at USAID missions to coordinate, enhance and prioritize resources for public diplomacy and awareness campaigns around United States diplomatic and development efforts, including through— ‘‘(1) the utilization of new media technology for maximum public engagement; and ‘‘(2) enact coordinated comprehensive community outreach to increase public awareness and under- standing and appreciation of United States diplo- matic and development efforts. ‘‘(b) DEVELOPMENT OUTREACH AND COORDINATION OFFI- CERS.—USAID should prioritize hiring of additional De- velopment Outreach and Coordination officers in USAID missions to support the purposes of subsection (a). ‘‘(c) BEST PRACTICES.—The Secretary and the Admin- istrator of USAID shall identify 10 countries in which Embassies and USAID missions have successfully exe- cuted efforts, including monitoring and evaluation of such efforts, described in [subsection] (a) and develop best practices to be turned into Department [of State] and USAID guidance.’’ § 2732a. Avoiding duplication of programs and ef- forts The Secretary shall— (1) identify opportunities for greater effi- ciency of operations, including through im- proved coordination of efforts across public di- plomacy bureaus and offices of the Depart- ment; and (2) maximize shared use of resources be- tween, and within, such public diplomacy bu- reaus and offices in cases in which programs, facilities, or administrative functions are du- plicative or substantially overlapping. (Pub. L. 117–81, div. E, title LVI, § 5602, Dec. 27, 2021, 135 Stat. 2377.) Statutory Notes and Related Subsidiaries DEFINITIONS For definitions of ‘‘Secretary’’ and ‘‘Department’’ as used in this section, see section 5002 of Pub. L. 117–81, set out as a note under section 263c of this title. Pub. L. 117–81, div. E, title LVI, § 5607, Dec. 27, 2021, 135 Stat. 2380, provided that: ‘‘In this title [enacting this section and section 2732b of this title, amending section 6553 of this title, and enacting provisions set out as notes under sections 1475g and 2651 of this title]: ‘‘(1) AUDIENCE RESEARCH.—The term ‘audience re- search’ means research conducted at the outset of a public diplomacy program or the outset of campaign planning and design regarding specific audience seg- ments to understand the attitudes, interests, knowl- edge, and behaviors of such audience segments. ‘‘(2) DIGITAL ANALYTICS.—The term ‘digital ana- lytics’ means the analysis of qualitative and quan- titative data, accumulated in digital format, to indi- cate the outputs and outcomes of a public diplomacy program or campaign. ‘‘(3) IMPACT EVALUATION.—The term ‘impact evalua- tion’ means an assessment of the changes in the audi- ence targeted by a public diplomacy program or cam- paign that can be attributed to such program or cam- paign. ‘‘(4) PUBLIC DIPLOMACY BUREAUS AND OFFICES.—The term ‘public diplomacy bureaus and offices’ means, with respect to the Department, the following: ‘‘(A) The Bureau of Educational and Cultural Af- fairs. ‘‘(B) The Bureau of Global Public Affairs. ‘‘(C) The Office of Policy, Planning, and Re- sources for Public Diplomacy and Public Affairs. ‘‘(D) The Global Engagement Center. ‘‘(E) The public diplomacy functions within the regional and functional bureaus.’’ § 2732b. Improving research and evaluation of public diplomacy (a) Research and evaluation activities The Secretary, acting through the Director of Research and Evaluation appointed pursuant to subsection (b), shall— (1) conduct regular research and evaluation of public diplomacy programs and activities of the Department, including through the rou- tine use of audience research, digital ana- lytics, and impact evaluations, to plan and execute such programs and activities; and